2024 was a groundbreaking year for entertainment. At some point over the past year, you probably discovered a new app, a new song, a new TV show or movie, or game. An experience that made you laugh, taught you something new, or helped you see the world in a new way — and moved you to share it with others.
It’s remarkable how much great content is at our fingertips; that’s a testament to the extraordinary work of creators worldwide. Never before have we enjoyed instant access to more cinematic original series, more engaging films, more global slot deposit qris 5000 music, more creative apps, more essential journalism, and more immersive games and sports — no matter where you are, across all your favorite devices.
At Apple, we have the privilege of partnering with creators of all kinds, while building products and services that enable even more creativity. Our mission has always been to enrich people’s lives and to leave the world better than we found it, and we know that takes more than technical skill. It requires leading with our values in everything we do.
We believe that our products and services should be made for everyone. We believe that privacy is a fundamental human right, and that our highest obligation to our customers is security. We believe that a culture where everybody belongs can drive innovation, and that we must stand up for the change we want to see in the world.